Although I haven’t included this work in my portfolio, I’ve decided still to talk about it so I can discuss the creative output and how I got to the final idea. I’m pleased with my final idea, but I don’t like how it looked in the end, which is why I haven’t included it with the rest of my work.
The brief explained about the symptoms of MS, how many people are affected and that it’s overall objective was to raise awareness of MS via the use of print advertising. Because there is so little awareness, I went down the route of not knowing who to turn to, or not knowing just how many people also suffer from MS. My original idea was to look at a row of houses, from a rooftop perspective. Every few houses would have a box above it or would be annotated in some way, with information about that household. E.g “Anna was diagnosed with MS 6 years ago” and some further information about her lifestyle, showing that she hasn’t let MS change the way she lives, which was an issue that was included in the brief. The same idea could then be adapted to everyday things such as eating in a restaurant, or going to a gig. The message alongside this campaign would be that MS shouldn’t change the way you live your life, or stop you from doing the things you love. It was important for viewers, especially those suffering from MS, to understand that they are not alone.
However, the idea felt pretty basic to me so I decided to do further research. As I was looking on the MS website, I found a section with poems, which MS sufferers had written and added to the site. I found this to be the perfect inspiration and would be the best way to answer the brief because a poem written by someone who lives with MS everyday and knows how it feels, brings so much more emotion to the advert.
I decided a typographic route was the best way to execute the idea and began designing a number of different visuals. I began with this one on the left, but as I got half way through I didn’t like the way it was turning out, though it was a good starting point for me. From there created various other typographic visuals that I felt would convey the message better.
As seen in the second piece I designed, I tidied up the copy and made it look more presentable, adding in some colour from the logo. I pictured this campaign around tube stations, but I couldn’t see it being used as a real advert, it didn’t look polished enough, though it was heading in the right direction, so I contninued to create some other designs.
I decided to go with a new look for my third design, the idea I had in my head was a more old fashioned storybook look, but it didn’t quite turn out that way in the end. Though it looked more presentable, it didn’t look very eye catching. How could I raise awareness with this campaign, if I created work that no one would notice, or would just blend in to the background?
I went back to my first two designs, which were the ones that made me feel I was on the right lines. I re-read my chosen poems and thought about somehow illustrating their message. I drew some rough drafts and ended up with my final campaign.
I’m pleased with my final idea, I think the text and the imagery work well together. However I don’t think it’s the best looking work I’ve ever done, which is why I didn’t include it with the rest of my portfolio work.
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