At the start of 2010, a campaign was created in a small village in Hampshire called Denmead. There’s a tiny field in the centre of the village called Frenchies Field, that had proposed planning on it and the residents created the keep Denmead green campaign to try and save some of the fields in the local area.
I created these posters which were placed around the village centre and added to the Frenchies Field Facebook page. They were designed with simplicity in mind, because Denmead residents want the village to stay simple. The village centre consists of a handful of shops, while the surrounding area is made up of a few houses and fields, so I tried to keep that in mind when creating these. It was important to not include any houses or developments when portraying Denmead as it is now as that’s not how the residents perceive their village to be. My first ad shoes Denmead as it is now and then the progession of how Denmead will look if housing developments keep getting accepted in the surrounding area. The village residents felt that if housing developments continued then Denmead would soon become a town and end up merging into local towns, becoming incredibly built up.
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