The brief explained that young people today know about Glayva, but don't know how to drink it or what to mix with it. My idea was to create a phone app, where people could view different drink mixes and cocktails which use Glayva. They could try it, rate it, experiment with it themselves and upload their own mix. The main thing was that they saw the different ways you could mix it and were busy trying the brand. People could also post mixes, or their own mix, to Facebook and Twitter.

QR codes would be placed next to the products price stickers in supermarkets that sold it, taking people to the app. There would also be beer mats in pubs, with the name of a mix and it's ingredients so they could order it at the bar if they wanted to try it, or buy the ingredients and make their own at home.

Whilst on placement at Studio Republic I was set the task of rebranding marketing agency, Beckley.

The rebranding meant the agency needed new logo, new business cards, letterheads and a new site. The agency don't take themselves too seriously, they're quite laid back, fun and quirky, so it was vital the rebrand reflected this but was still appealing to their clients. I created the logo and business stationery. For the back of the letterhead, for increased branding, the logo is repeated across the whole page.

Finally I created a new site design, keeping to the colour scheme and quirky theme. The homepage shows a skyline with a selection of their clients in bubbles. When a bubble is clicked either a testimonial or case study is revealed.

Approached by an Occupational Therapist from the NHS to create an informational booklet about how having a stroke effects, or can effect, your vision.

The NHS had outlined a problem that a lot of this information is available online, but if you don't know what to search for, or there are multiple symptoms it can be difficult to find what you're looking for. Therefore, this booklet was needed so all the information and contact numbers could be found together to avoid confusion. This would be given to patients and their loved ones whilst in the hospital, which they could then later take home with them.

The booklet is A5 in size, so it can fit in a bag easily and was created by using InDesign CS5.

Campaign created to rasie awareness amoung Turborg's core target audience, which consists of music lovers and festival goers. Tuborg sponsor a couple of festivals such as Glastonbury and Reading & Leeds. The campaign idea was to create a limited edition version of Tuborg - one design to reflect Glastonbury, the other for Reading & Leeds - and create a campaign around the festivals and the festivals goers.

The campaign consists of two beer can designs, box packaging, Twitter & Facebook accounts, Direct Mail and festival stalls.

For more information on the campaign click here.

Logo design created whilst working at Campbell Rowley.
Manchester Met Uni wanted a new logo to reflect their new sustainable brand identity. MMU had 10 elements they wanted their logo to reflect: Eco Campus, Healthy Buildings, Helping Future Generations, Reduce Landfill Waste, to be Planet Friendly, Reduce CO2, Sustainable Curriculum, Sustainable Procurement, Sustainable Travel, Less Water Use. They wanted a logo which would sum all of these elements together, but could be broken down easily when they wanted to promote specific elements individually.

When focusing on an individual element, the other 9 logo parts would fade out to enforce focus on that one area. Collectively, the logo blends from blue to green, creating a scenic feel to the logo, reflecting the new sustainable brand identity.

A campaign created to make doing your food shopping online at Tesco more appealing to young, working professionals, who have very busy lives and don’t have the time to go out and do the food shopping themselves and therefore aren’t home often enough to wait in for their food shopping delivery. It was important to show how quick and easy it is to order your food shopping at Tesco, no matter how hectic your lifestyle is whether it’s a busy working life, social life or otherwise. It was also important to explain that when they order their food, they can chose what time it gets delivered, so if they’re having a late night session at the gym, or have a late meeting at work, they can organize their delivery around themselves.

For more information and examples please click here

This is a campaign created for P&O Ferries to celebrate their 175th anniversary. The brief explained that during these tough economic times, people turn to brands they know and trust. P&O wanted a campaign, which reinforced their history and reminded people they were a brand they could trust, but without playing on the heritage card too much. Although it has proven successful with brands such as Hovis, it has been tried and tested too many times. This is the final campaign result, featuring well-known, historic quotes from Martin Luther King, Nelson Mandela and Neil Armstrong, all of which P&O have been around to witness.

The work was created inside Photoshop CS5, where I cleaned up the images and enhanced them, they were then imported in to QuarkXPress 7 where I wrote the copy.

This infographic illustrates the major rise in Twitter usage and looks at the question, are those of us who use Twitter everyday, Twitter addicts? The sudden rise in usage and where we choose to tweet (while driving, in the toilet etc) seems to do a pretty good job at answering that question. I spent about a week gathering all the necessary information and working on a few layouts. I've covered a number of areas such as where and when we tweet, top tweeting countries, how many accounts are created and how people choose to tweet.

For more information please visit here

The Gulf of Mexico Oil Spill was something that I took a great deal of interest in. The graphic shows issues such as previous oil leaks, how much the leak had cost, the amount of oil that had leaked in total, which I also broke down into other figures that would make it easier to understand (i.e how many barrels are flowing per day/per hour and how many miles/car that oil would power). It also covers how many vessels were involved in helping with the clear up, how many animals had died and been rescued at that point in time. I spent a couple of days gathering the information I needed and working on a draft layout and spent just under a week creating it and tweaking it as I went along.

For more information and examples please click here

This infographic was created one afternoon to aid those who one day, might want to make a cocktail or two. The thought of making a proper cocktail can be a bit daunting for some people; which glass should be used for what cocktail? How much of which ingredient should be used? This infographic was designed to answer those questions and make cocktail making more enjoyable and stress-free! This was created in Photoshop CS4.

For more information please visit here

This is a project I was set by London Advertising Agency, EHS Brann. The brief explained that Barclays have recently created a Booster Campaign, where they give £500,000 to ten small businesses to get them started up and running. Barclays required a versatile campaign, which would advertise this in the most original and effective way possible.

I created a Monopoly style board game, created and designed with starting up small business in mind. The game would be sent off as a piece of direct mail, which would come complete with an informational leaflet about the campaign and the game, money to play the game and cards, which acted as ‘Community Chest’ and ‘Chance’ cards. I then created a print campaign based around the board game. For more information and examples please click here

For years developers have been desperate to build on a tiny field in Denmead, Hampshire, called Frenchies Field, each time they put in a new building application they got a little closer to achieving their goal. A campaign was therefore set up by some of the local residents, to show how strongly they opposed the idea of housing developments in their village. I created a series of print ads to create further awareness about saving Frenchies Field and to strengthen people’s current negative outlook on the housing development situation, by trying to show how ugly Denmead would look if more houses were built, ruining the countryside character that Denmead has.

For examples and more information on this campaign please click here

This a project created by my University during my first year. I had to create a company or brand and then create all the promotional material for it. The idea I created was a small club and gig venue, which would have the same vibe as The 100 Club in London and The Rescue Rooms in Nottingham. The club would play host to a number of bands whether local, unsigned or underground, as well as alternative club nights and comedy nights. Eventually The Socket was born, which I felt reflected exactly what the club was all about “a little hole in the wall, with an electric atmosphere.”

With all this in mind I started creating different logo designs, which can be seen on the first two pieces of work. The final piece if work is an example of a business card. Letterheads, promotional posters and a website design was also created to promote the venue. All work was created in Photoshop CS4.

This is a campaign I created for Diageo, to raise awareness about binge drinking and the affects it has on those who binge. I knew the campaign would have to bold and eye catching because I’m targeting those who are doing it and therefore don’t want to know the affects, it was also important that I didn’t go down the nagging route, as the campaign would get completely ignored.

I decided to create a typographic campaign which focused on the negatives to binge drinking. The work looks bold, eye catching and definitely makes an impact, whilst getting across a very important message, which is what was required from this campaign. The adverts are all press ads and target someone different in each ad, from men, to women to the younger generation. I created this campaign in InDesign CS4 and Photoshop CS4.

This is a campaign created for Oxfam, to raise awareness about the issues those in need face everyday and what Oxfam do to help. The brief explained they wanted different elements of their work covered, from famine and poverty to education and Fair Trade. I created a typographic advert to grab people’s attention so that they can understand what’s normally very easy for us, is actually a constant struggle for some people.

I then created an advert focusing on drought. I moved away from the typographic route and decided to go down a more illustrative route, using a cracked ground background to demonstrate the lack of water in places that need it most, showing something people understand and therefore can relate to. Finally I decided to show the work Oxfam do for Fair Trade, focusing on how much choice Fair Trade offers, showing there’s really no excuse to not buy Fair Trade and do your bit to help. The work was created in Photoshop CS4.

This is a campaign I created for PJ’s Smoothies, to raise awareness of the brand, therefore allowing them to have a bigger stake in the smoothie market, which is currently dominated by Innocent. The brief explained that they were looking to target people with very busy lifestyles. Whether they’re a gym fanatic, a student or a busy working professional, there’s a flavour for them. The adverts needed to keep in theme with PJ’s recent rebranding, so they were still familiar and likable. With this is mind, I focused on the different lifestyles their target audience could have and created a campaign based around that.

All adverts are examples of press ads, though they could be used on billboards and bus sides. All work was created in Illustrator CS4 and Photoshop CS4.

This is a campaign created for P&O Ferries to celebrate their 175th anniversary. The brief explained that during these tough economic times, people turn to brands they know and trust. P&O wanted a campaign, which reinforced their history and reminded people they were a brand they could trust, but without playing on the heritage card too much. Although it has proven successful with brands such as Hovis, it has been tried and tested too many times. This is the final campaign result, featuring well-known, historic quotes from Martin Luther King, Nelson Mandela and Neil Armstrong, all of which P&O have been around to witness.

The work was created inside Photoshop CS5, where I cleaned up the images and enhanced them, they were then imported in to QuarkXPress 7 where I wrote the copy.